Journalism of Courage
Amul
Follow on:
Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Amul’s touching tribute to ‘India's greatest ad-man’ Piyush Pandey captures a nation’s respect: 'Game recognises game’
October 25, 2025 4:04 pm
Following the news of Pandey's passing, Indian dairy giant Amul paid a touching tribute on Instagram through its signature creative.
Amul slashes prices of 700 products after GST cut
September 21, 2025 8:34 am
Amul Paneer range, which will now have no GST, is set to get cheaper by 5%, making 1 kg of Amul Malai Paneer cheaper by Rs 15
Voter turnout of 97.48% recorded for Amul Dairy elections
September 10, 2025 9:32 pm
The seats include Anand, Khambhat, Borsad, Petlad in Anand district; Mehamadavad, Thasra, Nadiad and Kathlal in Kheda district; and Balasinor and Virpur in Mahisagar district.
‘Winner of the trend’: Amul’s iconic blue-haired girl taps into 'aura farming' in Onam ad, video wins heart
August 26, 2025 6:15 pm
In the viral ad, the girl is seen dressed in a pattupavada, wearing a cool pair of sunglasses, and performing the 'Aura farming' dance.
Zimbabwe Vice President welcomes Sumul and Amul to his country
August 24, 2025 4:33 am
The Chamber of Commerce had organised the ‘Chalo Zimbabwe’ programme in Surat on Saturday
Amul topical features viral ‘kiss cam’ couple from Coldplay concert, netizens jump on to the taste debate
July 22, 2025 2:43 pm
The dairy brand’s new advertisement features a doodle of the 'Coldplay concert couple', with the iconic Amul girl on the side.
Amit Shah in Anand: ‘One cannot deny the contribution of Dr Verghese Kurien, but the cooperative university has been aptly named after Tribhuvandas Patel’
July 05, 2025 6:06 pm
Tribhuvan Sahkari University would end nepotism in the cooperative sector, says Union Home and Cooperation Minister Amit Shah.
Amul butters up the Donald Trump-Elon Musk online spat with special topical; netizen reacts: ‘Ye company band karake manega’
June 10, 2025 6:08 pm
The latest ad by Amul features US President Donald Trump sitting at his Oval Office desk, while Tesla CEO Elon Musk stands beside him, both wearing deadpan expressions.
Amul pays tribute to final instalment of Tom Cruise’s 'Mission Impossible'; netizen says ‘he looks like…’
May 20, 2025 6:52 pm
The dairy giant posted a creative take on Instagram showing Tom Cruise in classic 'Mission: Impossible' fashion.
'India's biggest GalaKaar': Shah Rukh Khan's dazzling Met Gala debut in Sabyasachi gets Amul's topical nod
May 08, 2025 4:50 pm
Adding another feather to his crown, King Khan became the first male Bollywood star to attend the Met Gala.
AMUL PHOTOS
Sylvester daCunha, creator of 'utterly butterly..' ad, passes away: See these iconic Amul ads over the years
June 22, 2023 2:23 pm
Sylvester daCunha — the man behind the iconic ‘utterly butterly delicious’ girl mascot of Amul — passed away late on Tuesday in Mumbai. His legacy lives on as the series of "utterly butterly..." advertisements still continue to thrive. This series is famously known for its humourous and sarcastic comments on various political and political happenings in the country. Here is a rundown of some of the iconic Amul advertisements:
More Entertainment
EntertainmentMalayalam's first action hero did over 100 films in 6 years; died performing dangerous stunt hanging from a helicopter
EntertainmentAwkward conversations and constant interruptions, Kajol and Twinkle Khanna’s show has nothing much to say
EntertainmentRahul Ravindran on casting Rashmika Mandanna in The Girlfriend: ‘I wanted an actor with very transparent eyes to play Bhooma'
