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BRA NEWS

'Don’t mind if they hit the floor': Actor Whoopi Goldberg says she hasn’t worn a bra in 50 years; we ask women if we really need them anymore

June 06, 2025 4:08 pm

From comfort and stigma to sizing myths and health facts, we uncover a nuanced picture of what women actually need, want, and deserve when it comes to supporting their bodies on their own terms.

Did you know: Not just size, but breast shape is also crucial in deciding the bra type

September 06, 2022 12:15 pm

'Push-up', 'demi' or 'plunge-style', which type of bra is best suited for your breast?

When a bra won’t cut it

October 14, 2022 3:29 pm

In 2016, Kim Kardashian shared on the now-defunct KKW app that one of the secrets to her pneumatic red carpet figure was using duct tape to hoist her breasts up toward the heavens.

#SupportIsEverything: Adidas’ new campaign for ‘sports bra in all shapes and sizes’ goes viral

February 11, 2022 9:57 pm

The accompanying picture is that of 25 pairs of breasts of different shapes, colours and sizes, symbolising different age groups and ethnicities

Can wearing an underwired bra cause breast cancer? Know what experts say

December 02, 2021 6:08 pm

Another common worry includes the impact of wearing a bra at night.

Fashion retailers bet bras with wires and a splash of colour will sell this spring

April 01, 2021 5:52 pm

While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic color, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.

Lais Ribeiro walks the ramp in the $2 MILLION Victoria's Secret fantasy BRA

November 21, 2017 7:11 pm

This year, Brazilian beauty Lais Ribeiro walked the ramp in Shanghai clad in a Victoria's Secret fantasy bra, called the 'Champagne Nights Fantasy Bra'. The $2 million handset bra is encrusted with crystals and around six thousand gemstones.

A bra that regulates itself according to use

December 14, 2014 3:56 pm

Australian researchers are developing a bra that has "artificial muscles" to provide more support to its wearer.

This is why your bra never fits

December 10, 2014 10:33 am

According to a bra fitting specialist, bra sizes were developed from blouse sizes based on military uniforms during World War I.

No link between wearing bra and breast cancer: Study

September 05, 2014 3:40 pm

There is no association between bra wearing and increased breast cancer risk among post-menopausal women.

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