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Flipkart

Flipkart: A Dominant Force in Indian E-commerce Flipkart Private Limited, headquartered in Bangalore and incorporated in Singapore, has solidified its position as a major player in the Indian e-commerce landscape. Initially focusing on online book sales, the company strategically diversified into a wide range of product categories, including consumer electronics, fashion, home essentials, groceries, and lifestyle products. This expansion has fueled its growth and cemented its place in the competitive market. The company’s success is evident in its market share. As of Fiscal Year 2023, Flipkart commanded a substantial 48% of the Indian e-commerce market. This dominance is particularly pronounced in the apparel segment, significantly strengthened by the acquisition of Myntra. Furthermore, Flipkart’s performance in electronics and mobile phone sales is described as being on par with its primary competitor, Amazon India. The company's aggressive expansion and strategic acquisitions position it for continued growth in the rapidly evolving Indian e-commerce sector, vying directly with both Amazon India and Snapdeal for market leadership.

Flipkart Overview

Image Source : Wikipedia
  • Company type Subsidiary
  • Industry E-commerce
  • Founded 2007
  • Founders Sachin Bansal, Binny Bansal
  • Headquarters Bangalore, Karnataka, India (operational HQ), Singapore (legal domicile)
  • Area served India
  • Key people Kalyan Krishnamurthi (CEO)
  • Services Online shopping
  • Revenue ₹70,541 crore (US$8.1 billion) (2024)
  • Net income ₹-4,248 crore (US$-490 million) (2024)
  • Number of employees 22,000 (excluding Myntra) (January 2024)
  • Parent Walmart (~85%)
  • Subsidiaries Cleartrip, Ekart, Flipkart Health+, Flipkart Wholesale, Myntra, Shopsy
  • Website www.flipkart.com

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Flipkart history

Last Updated : 08/03/25, 12:30 PM
Flipkart, an Indian e-commerce giant, has significantly transformed the way shopping is perceived and conducted in India. Founded in 2007 by Sachin Bansal and Binny Bansal, two alumni of the Indian Institute of Technology Delhi, it started as an online bookstore. However, recognizing the vast potential of the Indian market, Flipkart rapidly expanded its catalogue to include electronics, fashion, home essentials, groceries, and much more, becoming a one-stop-shop for millions of customers. Flipkart's journey is a testament to innovation and customer-centric strategies. Early on, it tackled the challenge of online payment distrust by introducing cash on delivery (COD), which played a pivotal role in building trust and encouraging online shopping among Indian consumers. Furthermore, its logistics arm, eKart, addressed delivery inefficiencies, ensuring faster and more reliable delivery services across the vast geography of India. The company's growth trajectory attracted global attention, culminating in Walmart acquiring a majority stake in 2018. This partnership not only infused Flipkart with substantial capital but also provided it with a wealth of retail expertise, enabling it to further enhance its operational efficiencies and market reach. Flipkart has been at the forefront of innovation, investing heavily in technology to improve the shopping experience. Its use of artificial intelligence and machine learning for personalizing shopping, optimizing logistics, and managing inventory reflects its commitment to leveraging cutting-edge technology. Additionally, Flipkart's initiatives like Big Billion Days have become landmark events in the Indian retail calendar, generating unprecedented sales and customer engagement. Beyond business, Flipkart has shown a commitment to sustainability and social responsibility. Its initiatives aimed at reducing plastic use and promoting sustainable supply chain practices underscore its recognition of the importance of environmental sustainability.
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