Next-gen content creators

India’s kidfluencer boom: This Children's Day, let us unpack how kids are becoming social media’s biggest draw

November 14, 2025 11:30 am

Helping kids thrive in the digital world means giving them more than just protective features. It’s about building their digital literacy, nurturing emotional intelligence, and encouraging open conversations.

YouTube's likeness detection tool is currently in beta.

YouTube’s new likeness detection tool will help creators find and take down deepfakes of themselves

October 23, 2025 9:13 am

YouTube said it is expanding its AI powered likeness detection tool to help creators take down videos that contain their AI generated or altered faces.

A display in the front lobby at YouTube headquarters in San Bruno, Calif., June 18, 2024.

YouTube expands AI shopping tools in India to boost creator-led commerce

October 12, 2025 10:52 am

The Google-owned platform is rolling out an AI-powered system that will automatically display the product tag at the moment the creator mentions it in the video.

online content creator, content creation,

Soon, budding content creators can pitch projects, showcase them via online viewing rooms

September 20, 2025 9:15 am

These will be included as part of the development of the second phase of the WAVES Bazaar.

Edit with AI, podcast tools, Studio upgrades: Everything announced at Made on YouTube 2025

September 18, 2025 9:36 am

YouTube also revealed it has paid out over $100 billion to creators, artists and media companies since 2021, up from $70 billion distributed through 2024.

Forbes Richest Content Creators in the World in 2025

Why content creator Misha Agrawal's tragic death is a desperate call for change in the creator economy

May 09, 2025 4:32 pm

"Instagram is not a real world and followers are not real love, please try to understand this," said Mukta Agrawal, Misha's sister.

Alia Bhatt and Ranbir Kapoor got engaged in Masai Mara

Travel influencer couple visit Ranbir Kapoor and Alia Bhatt's iconic proposal spot in Masai Mara, share tour details

March 29, 2025 5:03 pm

A video posted on their Instagram introduces us to James, the same guide who accompanied the celebrity couple on their trip a few years ago.

Hailing from Uttarakhand, Ankush Bahuguna grew up in Delhi in a middle-class household

Why Ankush Bahuguna's Wing It With Ankush videos are accessible, fun and personalised

March 21, 2025 6:13 pm

Ankush Bahuguna on challenging stereotypes, how make-up helped embrace his authentic self and brought him closer to his mother

'Pyaar andha hota hai…par shaadi ka bill aankhein khol deta hai': Influencer couple Tanya Khanijow, Eshan Joshi on choosing court marriage to cut down wedding costs

March 15, 2025 5:32 pm

At the very start of the video, the couple reveal that they spent less than 5 lakh on their wedding.

Next-gen content creators