Priyanka Gandhi, born on January 12, 1972, is the daughter of former Prime Minister Rajiv Gandhi and senior Congress leader Sonia Gandhi. While she has been actively involved in politics for many years, her formal entry into active politics came in 2019 when she was appointed as the General Secretary of the Congress party for Uttar Pradesh East. Since then, she has been working to strengthen the party's presence in the state, which holds immense importance in Indian politics due to its large population and a significant number of parliamentary seats.

One of Priyanka Gandhi's greatest strengths is her ability to connect with the masses. Her natural charm, charisma, and eloquence have helped her establish a personal rapport with people from all walks of life.

Priyanka Gandhi's focus on grassroots politics and her efforts to build a strong organizational structure in Uttar Pradesh have breathed new life into the Congress party in the state. Electorally, though, the party is still in the margins in the state. Through her numerous rallies, roadshows, and public interactions, she has been able to galvanize support and generate enthusiasm among the party cadre and supporters.

As the 2024 General Elections draw closer, Priyanka Gandhi's role in the Congress party's campaign and strategy will be crucial. Her energetic and proactive approach is likely to shape the party's agenda and messaging, focusing on issues that matter to the electorate. Her extensive travels across Uttar Pradesh and interactions with the people have given her insights into the ground realities and the pulse of the voters, which can be instrumental in devising effective campaign strategies.