With a camera and laptop, how this 19–year-old is telling real, messy stories

Arun’s journey began at the age of 13, editing content for multiple YouTube channels. Though modest at first, these early experiences taught him valuable lessons in meeting deadlines, refining his style, and understanding audience preferences. By 10th grade, Arun was earning ₹250 for content gigs, which laid the foundation for his creative future.

In 2022, Arun published his first novel, Death and Depravity, at just 16. The story allows the character of Vijay as he grapples with the consequences of rejecting natural laws, revealing how hatred and the absence of faith lead to moral decay and isolation.

As his passion for storytelling grew, Arun took a leap, connecting with over 60 clients in just 10 days, including international clients from Europe and the Netherlands. What began as a way to earn pocket money turned into a full-fledged passion.

Though BluWave Media initially focused on Instagram reels, Arun always envisioned a deeper purpose. “My goal wasn’t just to create reels; I wanted to help people share their stories,” he says. He quickly learned the importance of prioritising passion and creativity over quick profits. “I was too eager to begin and approached the wrong people. It took time to realise that storytelling and passion come first, and the money will follow.”

Building a team was never about resumes for Arun; it was about forming genuine relationships with friends and trusted individuals. “I want to work with people who are passionate, not just those chasing money. Skills can be learned, but passion drives creativity,” he explains.

Arun’s creative process is intuitive, not scripted. He believes that imperfection is what makes stories relatable and human.His editing philosophy is simple—focus on the story, not flashy effects. “Good music is 60-70% of a video’s impact. You can’t fix a bad story with editing.”

Arun believes in creating work that feels real, messy, and human.

BluWave Media’s growth didn’t come from cold outreach or emails. Arun let his work speak for itself, focusing on creating content that had a real impact. “I hated outreach. I wanted clients to find me through my work. Once I shifted my focus to telling my own story, success followed,” he says.

One of his most rewarding collaborations was with a small cookie company in the USA. The brand, run by two passionate brothers, had previously relied on trend-driven content. Arun showed them how storytelling could elevate their brand, adding a human touch that made all the difference.

For Arun, BluWave Media’s future isn’t tied to Instagram or trends. “I don’t want to run a content agency. I want to build an art house. It’s about creating stories that move people,” he shares. Expansion, for him, means growing sustainably, focusing on creativity over profit. “I’m not chasing billions; I’m chasing better stories.”

Arun’s advice to aspiring creators is simple yet profound: “Consistency beats talent. Ideas are worthless without execution. Creativity is a discipline.” He urges creators to focus on becoming better storytellers, not chasing viral trends.

“Don’t get disheartened by views. Focus on telling stories that feel genuine. The audience can tell when something’s real,” he emphasizes.

For Arun, work and life blend seamlessly. His laptop is always open, the camera and tripod are ready, and his room is filled with books and diaries.

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