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This is an archive article published on September 17, 2014
Vikram’s ‘I’ on a record making spree, trailer crosses 2mn views within a day of its release
The trailer has clocked over 2 million views in 24 hours, the fastest for even a Bollywood film.
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Vikram performed a werewolf act with actress Amy Jackson at the event.
Vikram performed a werewolf act with actress Amy Jackson at the event.
As expected, Tamil superstar Vikram’s soon-to-release magnum opus ‘I’ has started grabbing eyeballs since its launch. The official trailer launch, which happened on Monday (September 15) in Chennai, was one of the biggest events in South cinema. It was graced by Hollywood actor Arnold Schwarzenegger and Rajinikanth.
Watch first trailer: Vikram’s werewolf and hunchback looks in ‘I’
The trailer on Sony Music India’s YouTube channel, which showed Chiyaan Vikram taking up multiple roles including that of a werewolf and a hunchback, has clocked over 2 million views in 24 hours, the fastest for even a Bollywood film.
Adding on, Ashok Parwani, Head South, Sony Music India said: “This is a first for us too, we have not witnessed such a huge pick up for any trailer. ‘I’ will set new benchmarks across film industries.”
The evening witnessed a bevy of stars from the film industry. Music maestro A R Rahman’s music had the stadium of 5000 fans mesmerized. Vikram too performed a werewolf act with actress Amy Jackson.
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