Roadies’ twins on a biz spree

Raghu and Rajiv

By Priyanka Bhadani 

While Raghu Ram has been synonymous with youth stunt-reality show Roadies from its first episode onward, the audience got to know about his twin brother, Rajiv Laxman only in the sixth season when he made an entry on the show as a co-judge with Raghu. The twins, who have been described as the “bullies on TV” time and again, are set to enter the business arena. The brothers have come together to form Monozygotic, a content and communications hub which will focus on content creation across media from TV to digital and on-ground.
The announcement comes close on the heels of Rajiv’s exit from Colosceum Media as the Chief Creative Officer. Joining the twins would be Ravi Luthria, a marketing veteran with 15 years of experience across Marico Industries, Visa Cards, STAR TV, MTV and Sony Entertainment Television among  others.