In the works, book on Modi campaign

While Harper Collins refused to speak on the subject, Mishra confirmed he was co-authoring the book. He, however, refused to share any details. According to sources, the book is likely to be published in the first quarter next year.

“He (Modi) thought an elaborate account of how the entire strategy was conceived and executed will be of value to students of both politics and management besides general readers,” said a source close to the development. To be sure, a lot has been written about the exhaustive campaign that Modi presided over between September 2013, when his name was announced as BJP’s prime ministerial candidate, and May this year when the whole exercise culminated with India going to vote.

During this period, Modi travelled over 3 lakh km across the country addressing 5,827 rallies, programmes and events. His social media drive that saw ordinary volunteers taking charge of discourse on Modi and his politics was another highlight of the campaign. Many credited his success to his oratory skills and the ability to strike a chord with audiences by customising his addresses as per their interests and concerns. “Indeed a lot has already been written, yet nobody has managed to capture the range and the depth of the exercise,” said the person leading the project.

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