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This is an archive article published on February 5, 2016

From Anju Modi to Shantanu and Nikhil: Now, rent Indian designer outfits if you can’t buy them

Bringing designer fashion closer to modern Indian women is Stage3, an omni-channel fashion styling and rental platform.

Kangana Ranaut (L) and Neha Dhupia (R) in Anju Modi creations. Kangana Ranaut (L) and Neha Dhupia (R) in Anju Modi creations.

If you are a fan of designer clothing, but can’t afford them, here’s your chance to get your hands on them. Creations of ace Indian designers Rohit Gandhi and Rahul Khanna, Anju Modi, Shantanu and Nikhil, Gauri and Nainika, Rina Dhaka and Ridhima Bhasin are now available for rent via a new online platform.

Bringing designer fashion closer to modern Indian women is Stage3, described as a ‘omni-channel fashion styling and rental platform’, wherein they are giving out the creations on rent for an evening at half the retail price.

“Stage3 makes the glamour and style of superstars and celebrities accessible to modern Indian women. Our members can play dress up with curated, authentic outfits from top designers that have been paired with accessories by our in-house styling team.

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“Our mission is to make higher end outfits accessible to our members and leverage technology to help them choose what would look best on them for different occasions on their social calendar,” Sabena Puri, co-founder and CEO of the brand, said in a statement.

Stage3 also has an advisory board comprising Anaita Shroff Adjania, stylist to actor Katrina Kaif and Deepika Padukone; and Gautam Kalra, official stylist to Lakme Fashion Week.


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