Ad venture

Agreed that India has a tempting defence purse that is making armament companies book tickets for New Delhi. However, it is perhaps for the first time ever in recent history and anywhere in the world that one of them is resorting to the advertising methods of an ordinary company. Swedish aeronautical company SAAB, which is bidding for the $10 billion IAF contract for 126 fighter aircraft, has actually put up a massive hoarding of its Gripen fighter at a bus stop on the road between Air Headquarters and Western Air Command in Delhi. Now, will this impact top IAF officials frequenting the route daily? As they say, time will tell.