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Journalism of Courage
Bajaj launches 3 new products
Bajaj Electricals Ltd today launched its new storage water heater, kitchen water heater and lightweight iron – which are a part of the new "Majesty” range of products – in Chandigarh. Priced at Rs 5,140, the new storage, which has a rust proof ABS plastic body, is being marketed as a "zero worry" product designed to reduce energy losses by 40 per cent over ISI norms. The company has also introduced metal bodies storage water heaters in capacities of six litres to 35 litres. "With these new products, the company hopes to achieve its corporate objective of netting a turnover of Rs 1,000 crore by 2001," said D J Parikh, general manager, Bajaj Electricals.
