‘Edgy’ & ‘Attitudinal’, UK’s French Connection arrives with a hot lineupIf you’re driven by designer labels, here’s another one that you can ‘connect’ to. Joining the line-up of international brands in Chandigarh is the British high-street fashion brand French Connection, which wears the tag line — ‘edgy’ and ‘attitudinal’. A different take on styling, design, silhouettes is the brand’s USP, explains Bhavna Darira, Director Marketing of the Murhani Group, who’s here for the launch of French Connection at Kapsons Mall. With 13 stores across India, Chandigarh was high on their agenda simply because the brand has a huge fan following here, “so many people from Chandigarh come to our stores and it’s time we catered to the stylish, well-travelled and brand-conscious people of the city and so we’re here,” Bhavna says the design-led brand caters to a universal audience, be it in terms of fabrics, silhouettes, cuts or feel.Stylish, yet easy and comfortable, sizes promises Bhavna are not only for the skinny, with slick tailoring focusing on a unique blend of classic silhouettes and modern styling. Boasting of a four-season collection, including the casual FCUK line, French Connection has at hand dressy autumn and winter wear for both women and men and soon an exclusive Christmas line too. “As opposed to popular perception our prices are not over-the-top or priced more than what’s available in the stores abroad,” confirms Bhavna, who says the apparel is something that you can carry to work and also slip into for an evening do. As far as accessories go, opt for over-sized bags, braided belts & trendy ties. “It’s all about patent and shine and all things fine,” Bhavna sums it aptly.Warm up to winterHere’s what you should be seen in this season* Tomato Red and Black are the couture colours* Dresses are sexy for day-wear and luxe in feel with pleat detailing* Team over-sized coats and jackets with narrow-leg trousers or skinny jeans* Blazers are back with double-breasted cuts and bronze fastening detail* Snug knits are contrasted against flowing, halter neck styles with stone embellishments* Shirts are buttoned up with puff sleeve detail in vintage-inspired prints* Denim is cleaner and fitted to flatter* For men, checks are cool
