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This is an archive article published on May 19, 2002

Broadcast Newzzz

They are camera perfect. Young, slim line men and women, not a wrinkle or grey hair between them. His hair sweats gel, hers is set like jell...

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They are camera perfect. Young, slim line men and women, not a wrinkle or grey hair between them. His hair sweats gel, hers is set like jelly. Perfectly coordinated in pales and pastels or dark hues, they may be mistaken for television soap stars. Instead, they are the centerpiece of a beautifully packaged product, glossy bright, colour bold and squeaky clean, labelled, The News. ‘‘Six more dead in Gujarat, pandemonium in Parliament…’’ brought to you by LG air-conditioners, Rupa undergarments or Itchguard ointment. Television news: It is slick, quick and designer chic.

It is also very much in fashion: During 2001, the audience share for television news went up by over 200 per cent (in comparison, the Kyunki… of Hindi entertainment channels rose by a paltry 7 per cent) and advertising climbed by approximately 50 per cent. As the news grew steadily worse — World Trade Centre tragedy, Indo-Pak tensions, Ayodhya, two months of violence in Gujarat — viewership for television news grew…and grew… and grew.


‘‘I find the 1 minute, 40 second report, stifling.I joined TV to do stories.’’
Barkha Dutta (Star News)
anchors Reality Bites, We the People, files exclusive reports, stays away from 24-hour news cycle

So did the criticism. Suddenly, people are watching television news channels and talking about them. Some praise them for keeping news events like the most recent, the Gujarat riots, in our face, many others, including the Prime Minister, pan them for sensationalising and exaggerating such situations. Gujarat, however, has merely channelised feelings of dissatisfaction with news channels.

Into its fifth year, and at the height of its popularity, television news channels are seen as being rather like shop window mannequins: prettily dressed up but nowhere to go. Yes, they bring you the headlines, break the news, but do they piece together the whole story? They spotlight events but do they shed light on them? Are its strengths — youthful enthusiasm and immediacy — perhaps its weakest link? Are you satisfied with a news bite or do you want more?

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Indian television news is still in its infancy. The first 24-hour news channels — Zee News and Star News — were launched in 1998. They were joined by Jain TV, DD News, and finally, Aaj Tak in 2000. DD News was terminated earlier this year but DD1 has news and current affairs as does CNBC Asia and all the regional channels. Coming up next is the revamped Star News channel.

Within five years, half a dozen news channels and, news everywhere. ‘‘That’s very big,’’ says Rajat Sharma, television personality who anchors Aaj Ki Baat (Star Plus) and is closely involved with Star News’ revamp, ‘‘today television news has cornered the mind share, and carries great influence, especially with politicians.’’

This is because television news gives them exposure, immediately, constantly. ‘‘It’s like a First Information Report,’’ says Rajdeep Sardesai, Political Editor, NDTV, which produce Star News, ‘‘we focus on immediate developments and disseminate them across the country instantly.’’

Which is why NDTV’s Special Correspondent Barkha Dutt defines television news channels as the ‘‘modern wire services,’’ updating the news throughout the day. This rolling news format, especially in a crisis, makes news the best soap opera on TV. ‘‘It’s engaging, captivating, entertaining while it gives you information,’’ says Sanjay Pugalia, Executive Editor, Zee News.

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However, the hot pursuit of immediate news in a 24-hour news cycle can lead to endless repetition. Early last Wednesday, news channels led with Manohar Joshi’s appointment as Lok Sabha speaker; till late at night it was still headline news. ‘‘The top 3-4 stories are the same during the day and across channels,’’ admits N Krishnan, CEO, Aaj Tak, ‘‘ but we are careful to offer a difference. This week we had a prime time story on the price of ice-cream.’’


‘‘Whenever I suggest an in-depth current affairs show, TV channels run scared. They believe Indian audiences only like tamasha, a spectacle, not substance.’’
Karan Thapar (BBC and Sabe TV)

Television news channels are driven by the need to be ‘‘first’’ as Zee News puts it, in order to stay ahead of the competition, often at the cost of depth and analysis. This ignores the medium’s audio-visual strengths to explore and contemplate, to tell a story. ‘‘There’s just too much happening, all the time which we must report,’’ Krishnan says, especially since last July’s Agra Summit. And the viewer, apparently, can’t get enough. ‘‘I stopped most of our current affairs shows,’’ reveals Pugalia, ‘‘and brought in back-to-back news. Zee’s viewership increased.’’

Such analysis as exists comes from interviews and discussions. TV is still radio’s rib. Which means talk. Reporters, anchors, politicians, academics, journalists, experts, janta, all talking constantly, often simultaneously, sometimes for far too long. The Agra Summit saw three days of endless speculation on what turned out to be the biggest non-event of last year.

Talking television results in a lack of variety and an absence of points of view from other parts of the country for though channels move out of the Capital for news, all serious discussion is largely held in Delhi studios, with essentially the same set of people.

The Big Fight and We the People on Star News, occasionally broadcast from other cities. Zee’s Special Correspondent travels. However, Aaj Tak’s Seedhi Baat is a Delhi darshan, all Doordarshan current affairs shows are conducted in Delhi. ‘‘Travelling shows are prohibitive,’’ explains Dutt. ‘‘Too many telephonic interviews,’’ laments Sharma, ‘‘it’s got to the point where they’re interviewing their own reprather than current affairs. The in-depth 30-60 minute programme, investigative or holistic, is normally missing. Exclusive niche shows on international affairs, science and technology, or development and environment (Star’s India Matters was withdrawn, due to low viewership) are absent.

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Niche shows on Indian TV news channels are devoted to business, bollywood or sports. And the weather report. As a concession to its urban audience, Aaj Tak and Zee News telecast metro news bulletins but there is no regional round-up or the equivalent of DD’s farm show, Krishi Darshan. Do TV channels chase only political news or what can be sponsored? ‘‘No,’’ disagrees Aaj Tak’s Krishnan, ‘‘it’s a space constriction, a lack of visual footage and people who can cover a subject like science.’’ Karan Thapar, who anchors current affairs discussions on BBC World and Sab TV agrees: ‘‘The weakness of TV news channels is a lack of specialists, like an economic editor, a legal editor, who can give depth. Good shows and documentaries require plenty of money.’’


‘‘Many anchors, reporters are superficial, lack awareness, and are devoid of intelligence”
Sanjay Pugalia, Executive Editor, Zee News

Adds Dutt, whose Reality Bites on hunger in Rajasthan, just won a Commonwealth award, ‘‘Investigative journalism is the realm of print. We’re into the American model of breaking news. Also, talk is cheaper, less energy-consuming.’’

TV news channels do file exclusives on subjects as different as terrorism and well, ice cream. There is development news regularly on TV bulletins: last year’s starvation in Orissa was highlighted by television. And TV news will do a story on child marriage or rape, the difference is they treat it as news not an issue.

The difference is critical. Kargil as a news story made wonderful television. Yet, today, on the threshold of its second anniversary, no channel has done a series on the conflict, using their exclusive footage to recreate the events or analyse cause and effect. Some of the most thoughtful, informative and enlightening programmes on BBC, CNN are those which take an in depth look at subjects: whether it was World War II or BBC’s current history of the aeroplane. ‘‘We are somewhat mechanical,’’ concedes Sardesai, ‘‘we tend to forget yesterday because of today’s news. We are not providing the larger picture.’’

This is where youthfulness is a contributory factor. Young reporters are admirable hounds for the daily gruel of news beats. ‘‘People running TV news channels are as inexperienced as those sitting in the studios,’’ believes Sharma. This is in sharp contrast to foreign news channels: on Head Honcho (CNBC) two middle-aged men, balding, decidedly portly and paunchy grind their guests like they are mincemeat machines. On Indian TV news channels, young anchors are still cutting their milk teeth. ‘‘Many anchors, reporters are superficial, lack awareness, perspective and are devoid of intelligence,’’ comments Pugalia. ‘‘There’s only one anchor with credibility,’’ insists Sharma,‘‘Prannoy Roy.’’

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What of the future? Will fast moving news combine with more durable shows? The prognosis is mixed. ‘‘The viewer has matured and soon will demand more,’’ believes Krishnan so TV news will have to provide it. Pugalia agrees: ‘‘This is not enough for the viewer’s appetite. We have to concentrate on hard facts, good visuals, variety and information.’’

Sardesai believes niche programming will come but there has to be a change in the marketing attitude which believes the audience (and advertisers) want only news. ‘‘Someone somewhere has to buck the trend,’’ says Dutt, ‘‘we have to test this assumption.’’ But who will do it? The revamped Star News? Sharma feels political tamashas will dominate news channels. ‘‘However, abroad, news channels are anchor driven. Creating TV news stars is the next frontier,’’ he muses.

If TV news is going to be about stars, then you might find them in the unlikeliest place. Doordarshan has secretly recruited (through a recruiting agency) 24 potential newscasters who, along with production teams, are being trained by BBC. However, the old guard — people like Tejeshwar Singh, Minu, Sunit Tandon — will still be around. ‘‘Come July 1, you will see the new look,’’ promises Dr Y Qureishi, Director-General, Doordarshan, ‘‘our news has the highest ratings and we want to rejuvenate our news presentation.’’

Which takes us back to the very beginning: Glossy, slick and chic?

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