Come Oct 12, no marketing calls on your phone

More than 65 lakh cellular subscribers have already registered with the national do not call...

More than 65 lakh cellular subscribers have already registered with the national do not call (NDNC) registry, according to the telecom regulatory authority of India (TRAI). With this, telemarketers are now not allowed to make unsolicited calls to a subscriber who is registered with NDNC.

According to the telecom regulator, the NDNC registry is ready and is going to be operationalised on October 12. Those subscribers who have registered before August 31, 2007 will not receive unsolicited commercial calls. The subscribers who have registered after August 31, 2007 will also get this benefit but only after a gap of forty-five days.

From October 12 onwards, no telemarketer will be allowed to call the subscriber registered with the NDNC. As per the Regulation, in case of any non-compliance, the telecom service provider can charge Rs 500 or disconnect the lines of the telemarketer. Therefore, all the telemarketers who have registered with DoT are required to scrub their calling list from October 12 from the NDNC website.

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For getting the benefit of the NDNC registry, subscribers will have to register their telephone numbers with their respective telecom service provider. The registration of subscribers for NDNC has already commenced. The Authority had issued an advertisement to this effect in the leading national dailies in the last week of August 7.

Subsequently, Cellular Operators Association of India (COAI) and Association of Unified Service Provider of India (AUSPI) have also issued advertisement in the various national dailies requesting the subscribers to register for Do Not Call Registry. The details of call center number/SMS number on which the registration can be done are available on the websites of respective service providers.