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This is an archive article published on January 29, 1999

Immaculate execution

Every year at the beginning of the new fashion season, Roopam introduces the latest in ethnicwear through their annual preview catalogue....

Every year at the beginning of the new fashion season, Roopam introduces the latest in ethnicwear through their annual preview catalogue. This glossy offers a high range of new styles and designs in garments and accessories for both men and women.

From casual wear to extravagant formals each design is exclusive and the catalogue promises "immaculate" execution. In the range of accessories for women there is a variety of well-crafted jewellery on offer to complement the outfits and for men there are matching safas and mojris. The catalogue has been shot by ace-photographer Daboo Ratnani and the models include actress Moon Moon Sen’s daughters — Reema and Raima Dev Verma. On its own, the catalogue is a piece of art, available for Rs 550.

Making sure that the art suits all sizes and purses is a detailed index complete with prices, codes — and even a size chart where the buyer can list their vital statistics. Buying through the post has never been so systematic. But given that the Roopam Annual FashionPreview is a big hit with NRIs from the UK, USA, South Africa, Australia, New Zealand, Spain, Canada, the Middle East to name a few countries the company has to ensure that the purchasing is seamless. To get your hands on the catalogue, you can either order it by post or call: 206 1794. It can also be ordered through the internet at roopam.com.

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