
Aiming to increase tourist exchange, India will take its highly-successful “Incredible India” campaign to Iran in the next few days.
During a meeting with Iran’s Deputy Minister for Cultural Heritage and Tourism Hossein Jafari on Friday, India’s Tourism and Culture Minister Ambika Soni said both countries needed to encourage tourist exchange.
Soni lamented the fact that despite having close ties, tourist exchange remained quite low between both the countries, a Government statement said.
She said, “India is trying to develop closer connectivity between Indian and Iranian cities to increase people to people contact. Iran is one country where she would like to see the Incredible India campaign taken up in a major way.” Currently, the number of Iranians tourists coming to India is not more than a few thousands. The reverse traffic is even lower.
Jafari said his country will organise a cultural week in India in April to showcase its heritage and attract the attention of the Indians to what Iran had to offer as a tourist destination.
Soni offered that India could train Iranian people in the hospitality sector and food crafts institutes.