When the Patils from the conservative hinterland of western Maharashtra heard about in vitro fertilisation, they had been married for ten years and had given up all hopes of having children. Money was not an issue and nor were medical tests and surgeries, but the Patils were not comfortable with the idea of staying away from home for some three months and ‘‘interacting with unknown’’. ‘‘I kept staring at my doctor when he told me that my wife and I could go for in vitro fertilisation (IVF) without spending much time in Pune,’’ says Patil. The otherwise intriguing technology has become a simple affair for many like Patils with IVF blending with the Internet. ‘‘It’s easy. Many doctors even at the smaller taluka towns use internet. The idea is just to link the net-savvy gynaecologists,’’ says Pune-based IVF consultant Rajesh Balkrishna. There are 2000-odd IVF clinics across the country, yet high cost setups and the need for immense technological inputs have left them concentrated in urban India, Balkrishna says adding that his is an effort to take the technology to patients in ‘‘lesser blessed’’ areas. Balkrishna has tried to do away with patients travelling great distances and staying away from their homes and businesses. More important is the fact that patients hardly encounter unfamiliar medicos and paramedics, since the treatment is handled by a local doctor to a greater extent.