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Journalism of Courage
Eastman Kodak Co said on Thursday it plans to respond to declines in its traditional film business by widening its range to ink-jet printers as it focuses on digital products. The US camera and photography company will unveil details of its strategy shift later, when management meets with investors, a spokeswoman in Sweden said.
At the same time, Kodak will not make any more significant investments in traditional consumer film, though it will make private-label film to sell under non-Kodak brand names. Traditional film photography is under pressure due to growing popularity of digital still cameras. Consumers increasingly print these pictures at home on ink-jet printers. Additionally, Kodak is likely to sell or close about $1 billion worth of an array of businesses, which could mean more job losses.
