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Journalism of Courage
MUMBAI, July 23: Ammirati Puris Lintas has bagged Rs 40 crore worth accounts in the last two months from ITC, Britannia, ATCP group, Oriental Insurance Company, Essar Telecom and others.
“When the advertising industry is witnessing a slowdown , the agency has bagged the contract by designing a systematic approach with the help of a special task force. Most of these accounts have been won in multi-agency pitches,” according to Prem Mehta, chief executive officer, Lintas India Ltd.He said the 30 per cent growth witnessed in the advertising industry has been mainly due to the introduction of several new brandsj and the response of Indian brands towards them. The Rs 8 crore account from ITC has been bagged by Lintas from HTA which handled the account previously.Lintas already handles Classic, another premium brand of ITC.He added that the fortunes of the advertising industry is linked to the industrial growth .
