A Cabinet committee on Wednesday decided to cancel a contract with the Lintas subsidiary, Linterland, for marketing the Kumbh mela. The committee has also reportedly proposed action against the officials involved in awarding the contract to Linterland. The contract had been signed with the agency during the tenure of former MP chief minister Digvijay Singh. Under the contract, the state government was projected to earn around Rs 10 crore through the marketing of the mela, 7 pc of which was to be paid to Linterland. After the BJP came to power in the state, Swadeshi Jagran Manch prevailed upon the government to review the order, stating that the presence of MNCs would vitiate the character of the mela.
