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This is an archive article published on November 16, 2008

Low fat mustard oil launched

Puri Oil Mills Limited, the makers of P-Mark, a renowned brand of mustard oil in northern India, today launched their light mustard oil - P-Sparkle - in the Punjab market.

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Puri Oil Mills Limited, the makers of P-Mark, a renowned brand of mustard oil in northern India, today launched their light mustard oil – P-Sparkle – in the Punjab market. This product has come in the market after 10 years of research, said Vivek Puri, MD of the company.

This oil is low on saturated fat, he said.

Additionally, P Sparkle also contains an optimum ratio of Omega 3 and Omega 6 fatty acids. Omega 3 helps in reducing cholesterol levels, stabilising irregular heartbeat, and reducing hypertension, he claimed

He further told that in the coming few months, they will be ready with a low calorie mustard oil while another is P-Suraksha brand which is specially meant for heart patients and another with a combination of rice bran oil will be launched by next year-end.

However the company officials did not indicate any slash in prices of mustard oil because they reasoned that mustard crop was badly hit due to monsoons this year and hence they are already facing shortage of seed so there are no plans to reduce prices.

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