Amid the din of helicopters and the high-pitched political rhetoric in Gujarat, a subtle campaign went unnoticed.
More than 500 NGOs and voluntary organisations, some with negligible membership and others having a network throughout the state, did their bit to raise ‘‘awareness’’ by distributing leaflets, CDs and holding door-to-door or khatla meetings. Some even held streetplays.
The subtle campaign was on in Ahmedabad, the Panchmahals, Vadodara, Sabarkantha and Dahod among other places. If some asked people to vote out the BJP for its communal politics, other focused on seeking votes for the Congress ‘‘because there’s no third force in Gujarat.’’
In fact, it was for the first time after the Emergency that so many organisations played a part in the elections. ‘‘NGOs work in all elections, but not on this scale,’’ says Vadodara-based Rohit Prajapati of Lok Awaj. He says what happened in Gujarat forced NGOs to change their agenda because development came to a halt. Prajapati, however, admits that even NGOs were divided.