Padmashree Padamsse is Ad man of the Century Abby

MUMBAI, APRIL 1: The Oscars of the ad world, Abbies 2000, recognised the contribution of ad man-turned theatre personality Alque Padamsse ...

MUMBAI, APRIL 1: The Oscars of the ad world, Abbies 2000, recognised the contribution of ad man-turned theatre personality Alque Padamsse by awarding him the Ad Man of the Century Abby on Friday night. Unfortunately, Padamsse (he was at Delhi for the Padmashree) was not present on the occasion and the audience had to make do with an audio-visual presentation. The theme for this year’s awards was "Search" as in "search for the very finest".

O&M emerged as the top winner by bagging 32 awards in all. The agency won the Creative Agency of the Year with 48 points followed by Contract as first runner-up with 14 points and Mudra as second runner-up with 7 points. The agency’s Kelvinator and Hide & Seek campaign won the Campaign of the Year gold and silver respectively.

Kelvinator also won the Creative Advertiser of The Year. Hide & Seek was the first runner-up in the same category, and the Satyam Cineplex (also from O&M) the second runner-up. Software training and solutions provider NIIT (Contract) bagged the gold for Best Continuing Campaign of the Year, followed by Fevicol (O&M).

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The Century Abbies in radio advertising was bagged by Sayani Radiotel Advertising for Binaca Geetmala and in outdoor advertising by HTA for the Air-India boarding campaign. O&M figured once again in the winners list by bagging gold for Fevikwik in television advertising. In print advertising, the gold went to Trikaya Grey for its Nude Models Wanted ad.

Not surprisingly, both the gold and silver for the Campaign of the Century went to O&M for Cadbury Dairy Milk and Fevicol respectively. Piyush Pandey, executive creative director for Asia-Pacific was present on the occasion to receive the awards.