At the beginning of Justin Bieber: Never Say Never,the speedily assembled but not frantic biopic and concert extravaganza released last week,the first clips you see arent of Bieber but of popular YouTube videos: the surprised kitty,the sneezing panda.
Then comes Bieber,a cuddly creature like them,an animal with a natural gift that,when captured on camera,induces shrieks and squeals. Hes a thing to be consumed: downloadable,forwardable,shareable and essentially untouchable.
Even in 3-D Never Say Never doesnt get much closer to the heart and flesh of Bieber than this,though there are plenty of flashes of shirtlessness
Bieber,who will turn 17 next month,is emerging as a teenage star who doesnt condescend to his audience. Theres little mystery in this film because theres little mystery in Bieber. As childhood videos in Never Say Never make clear,Bieber had plenty of personality before the machine got a hold of him.
Still,the concert footage,from his Madison Square Garden show last August,is rote and unimaginative; Bieber still doesnt know how to fill the huge rooms that hes been allowed to take over. The movie is propaganda designed for children as well as their parents; no kid is interested in what Randy Phillips,the chief executive of the touring giant AEG Live,has to say about Biebers success,but there he is pontificating,reassuring parents that their children are supporting a potent phenomenon.
Theres footage of Bieber visiting his hometown,Stratford,Ontario,and having fun with old friends. He signs a stack of programmes and flicks them away petulantly,as a kid might. And theres the awkwardness of his duet with Miley Cyrus: Bieber has not yet learned how to lie with his body.
And theres plenty thats not in this film. Bieber doesnt sit for a proper interview to contextualise his success in his own words; the closest he comes to explaining himself is in a silent slow-motion shot of him shaking his trademark tousle,the softest of soft porn. Who needs vocal cords when youve got hair this good?
Except theres this: Very much in spite of itself Never Say Never ends up being the best argument to date for Bieber as a singer. Theres clear audio of him at the Madison Square Garden concert,which sounds strong. There are happenstance clips of him singing,sometimes well,as he passes the time. And there are the old videos of him singing covers at around the age of 12.
Theres no reason to think Bieber couldnt be a kind of saviour,if only because hes improved virtually every world hes infiltrated lately. Super Bowl watchers saw him mock himself in a Best Buy ad with Ozzy Osbourne. And the best part of the Bieber movie: you dont even have to go to the movie theatre to see it. His old pre-fame clips are still readily available on YouTube,including some that oddly didnt make the film. On Sunday night at the Grammys a widely trafficked video of a young Bieber singing for Usher,his future mentor,got prime play before the two performed live.
You can be part of the movie too if you want. Or need. In an upset Bieber lost the best new artist award at the Grammys to the jazz musician Esperanza Spalding. Some of Biebers fans,a hungry and vicious lot,responded the only way they knew how: by defacing Spaldings Wikipedia entry. When it comes to Bieber,they are used to having their way. JON CARAMANICA


