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This is an archive article published on September 19, 2004

Textile time-bomb

The textile timepiece is ticking away. As the decades-old quota system is dismantled on January 1, 2005, India’s textiles industry &#15...

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The textile timepiece is ticking away. As the decades-old quota system is dismantled on January 1, 2005, India’s textiles industry — the country’s largest employer — is gearing up for the brave new world. Or is it?

While the large Indian textile firms — Arvind Mills, Raymond, Ashima, Welspun — are investing in technology and in building capacity, market watchers say the many medium-sized firms just don’t match up in terms of scale, productivity, lead-times. These attributes will mark the difference between success and failure, as consuming markets and international retailers start the ruthless exercise of consolidating sourcing.

If the stakes are high, the competition is ruthless. China is on a roll, exporting $49 billion of garments and growing at a stupendous rate. India, with exports of $5.48 billion, will face stiff competition from other Asian countries like Japan, Korea, Taiwan, Indonesia, Sri Lanka and Bangladesh. If India has one thing going for it, it’s a presence in a small club — with China, Pakistan and Brazil — which deals with the entire value chain, from yarn to garments. But the problems are many.

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Investments, either in capacity expansion or in R&D, are not visible. As Pradeep Bhandari, Deputy Group President of Raymond Group, puts it, “Huge investments will be required in the post-quota regime and players need to go in for integration. But there is hardly any big investments, especially in the synthetics sector.’’

At present 70 per cent of the Indian textile export is cotton-based while 25 per cent is man-made fibre (synthetics) and the rest consists of woollen. Says Rahul Mehta, managing director of Creative Outerwear Ltd, a Rs 300-crore garment exporter: “To take advantage of the post quota regime, we need to double capacity. But no investments to expand capacity has taken place,’’ Mehta added. No wonder a part of the domestic industry is also resting its hopes on the possibility of US and EU deciding to selectively extend quotas on China till 2008.

As most experts put it, medium players will try and switch over to niche areas and products. While a shakeout in the industry is imminent, big firms are looking out for opportunities to gobble up smaller players who have some worth.

The Same Old Cloth

Quality will be a prime concern for importers in the post-quota regime. The quality of processing fabric in India continues to be poor. As Gautam Nair of Matrix Clothing, a Rs 90-crore garment exporter, puts it, “Sixty-five per cent of the fabric for the garment needs to be imported and as far as quality of fabric is concerned China is miles ahead. So why would an importer from US or EU look to India when he can get the entire chain done and shipped much more easily from China?’’ This problem is all the more acute for synthetics. Says Mehta, “There is no standardisation of polyester and other man-made (synthetic) fabrics in India’’.

A key issue will be infrastructure bottlenecks. In a competitive environment, getting products to buyers on time is crucial. And India’s roads, ports, and airports are not up to scratch. Exporters lose a good seven to 10 days in shipment. According to A Sakthivel, president of Tirupur Exporters Association and chairman of Apparel Export Promotion Council, “Though Tirupur has geared itself up to meet the post-quota regime by upgrading its machines and technology, poor infrastructure continues to dog us’’.

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Absence of flexible labour laws is felt by one and all, be it the big players like Raymonds, Welspun or small and medium players like Matrix and Creative. As D K Nair, secretary general of The Indian Cotton Mills’ Federation said, “we will pay a huge price if we do not amend our labour laws’’ In fact, according to Ravi Gupta of Mridul Exports, a Rs 70-crore export house based in UP, “We do not see anything happening on this front even in the near future’’. And time is running out.

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