Aricent announced a new end-to-end Mobile Service Assurance focus in its OSS practice. This new focus area was launched to enable global service providers to address rapidly growing challenges associated with optimizing network and service quality,an increasingly important component of a highly differentiated overall subscriber experience. With service quality the most fundamental pillar of assuring the customer experience,network operators are looking to modernize their mobile assurance operations with new tools and solutions to maximize the quality of experience,reduce expense,and improve profits through improved subscriber retention. Aricents approach to Service Assurance enables Communications Service Providers (CSPs) to create and deliver differentiated,high-quality customer experiences and innovative services efficiently and effectively. The company provides a unified,integrated approach for managing service quality and user experience based on events,service and network performance. Aricent drives industry best practices and leverages its vast experience across the entire telecom ecosystem and provides unmatched Service Assurance capabilities from basic element and network monitoring to Quality of Service (QoS) and Service Quality Management.