Bajaj Auto launches Discover 100

The 2011 edition of Discover 100 will have new premium and innovative multi-colour decals in two options of gold green and red magenta.

Two wheeler-maker,Bajaj Auto Limited (BAL),launched its 2011 edition of Discover–Discover 100,and said that it has sold more than 40-lakh Discover brand motor-cycles since its launch in 2004.

The 2011 edition of Discover 100 will have new premium and innovative multi-colour decals in two options of gold green and red magenta. The key feature of this multi colour decal is ‘Auto Colour change’.

It is a very innovative and premium feature introduced for the first time in the motor-cycle industry and also possibly in the entire auto industry,the company said in a statement here.

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The new edition of the Discover 100 will also retain its world-class mileage–a mileage which is way beyond what any existing 100 cc bikes have to offer.

The big milestone of 40-lakh has been achieved in a very quick time essentially on the back of splendid performances by Discover 100 and Discover 150. To celebrate this stupendous success Bajaj Auto is introducing the 2011 edition of the largest selling variant of DiscoverDiscover 100,the statement said.

“We have recently appointed more than 130 additional dealers and I expect them to contribute towards the growth of Discover next year. So with a wider network and with the new product innovation,Discover should also keep growing,” Bajaj Auto’s President (Motor-cycles),S Sridhar,said.