Fresh from pushing Chrysler into bankruptcy,President Obama and his economic team are hoping that the hard line they took last week gives them leverage to force huge changes in General Motors,a far larger and more complex company.
Officials say that,difficult as Obamas decision was on Wednesday to take all the risks of a Chrysler bankruptcy,the politics of reshaping GM will be far harder. Already a shadow of the company that once dominated the American landscape,GM will be forced to eliminate tens of thousands of additional jobs and close factories and dealerships nationwide.
In Chryslers case,the tough job-cutting decisions had already been made and the government is taking only a small stake. An alliance with Fiat envisions selling the companys cars in new markets around the world and adding cars that use Fiats fuel-efficient technology.
But in GMs case,Obama will be forcing deeper cuts and becoming the controlling shareholder. He will also be overseeing the radical downsizing of GMs work force as he is trying to reverse rising unemployment.
GM is very different than Chrysler, Rahm Emanuel,Obamas chief of staff,said Friday. But I suppose the one lesson for GM,and all the other players,is that this is a moment when a Democratic president said,I am really willing to let a company dissolve,and theres not going to be an open checkbook. Theres got to be real viability. No one thinks Obama is going to allow GM to be broken up,its assets sold or abandoned.
But if the Chrysler legal process unfolds as the White House hopes it will in coming weeks,the bankruptcy option may look increasingly attractive for GM as well,officials on Obamas automotive task force said. The threat of bankruptcy is very important in the negotiations with the bondholders and the dealers and others, said David E Cole,chairman of the Center for Automotive Research in Ann Arbor,Michigan.


