HCL comes up with 3rd Mr HCL ad

Riding on the success of its 'Technology That Touches Lives' campaign,HCL launches the second sequel of its TV commercial.

Riding on the success of its ‘Technology That Touches Lives’ campaign,HCL launches the second sequel of its TV commercial. HCL has been a pioneer in creating a global brand campaign and establishing a unique property with the Technology that Touches Lives series which began in April 2005 the first such by a technology & IT company.

HCLs challenge was to create a TV commercial that would articulate how technology impacts the everyday lives of people,since technology is something that goes behind a product or a service and is often intangible,tenuous and indefinable. Very few technology companies have been able to crack this. With this commercial,we have retained number one top of mind recall in technology brands and therefore a second sequel is a risk we decided to take; said Saurav Adhikari,president and global head for HCLs corporate strategy.

HCL,the face of the spunky HCL employee who gets Mr. Banker out of several situations,became so popular with HCL employees and viewers alike that it was imperative to continue with the familiar elements,yet with a fresh treatment and narrative.

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The HCL TV commercial is among the few advertising campaigns across the globe that uses an employee as its protagonist.

Conceived by leading global ad agency,Draft FCB Ulka,the ad shows how HCLs technology comes to the rescue of its consumers in all walks of life.

The commercial explains HCLs strengths expressed through the life experiences of a common individual and how its technology is simplifying his world by providing solutions for education & ICT services,banking,aerospace and homeland security – a increasingly critical realm that needs technology to preempt the threat of terrorism.

The easy banter and humor between Mr. HCL and the Banker continue to articulate this in a language the end user will understand,this time with the increasingly popular vignette approach. A multi-million dollar 360 degree communication plan will use electronic,print,online and outdoor media to build up the surround.