Premium
This is an archive article published on June 12, 2012

HOW TO WEAR A DRINK AND SIP ON A CITY

Varun Bahl created a Grey Goose inspired collection for the 13th edition of IIFA Awards in Singapore.

google-preferred-btn

Ask designer Varun Bahl

Varun Bahl,one of India’s talented couturiers created a Grey Goose inspired collection for the 13th edition of IIFA Awards in Singapore. Bahl who hasn’t really got his due as a designer is a man lost in translation. Some of his couture collections have been provocative and inspiring,his choice and use of colours and surface ornamentation very interesting,very radical. Yet,he has been stumbling,he he isn’t among the first few names you will necessarily remember when you say Indian couture. For his menswear pret,partnering with Karan Johar may be a brilliant marketing strategy (or is it?) but it doesn’t do anything for fashion really.

This collection shown at IIFA pushes Bahl further towards the debit side. Not because it is short on style or showstopper appeal,but because it is such an unoriginal initiative to create garments to suit a booze sponsor’s merchandise—in this case an array of Vodka varieties. Sample some: Grey Goose Spice,inspired by Mumbai; Lavender Bliss inspired by Tokyo,Amour inspired by Paris and Fiesta Espanola inspired by Madrid.

Latest Comment
Post Comment
Read Comments
Advertisement
Live Blog
PHOTOS
In pics: From concept supercars to electronic SUV's: Bharat Mobility Global Expo 2025 was all about innovation
In Pics: From Concept Supercars to Electric SUVs – Innovation at Bharat Mobility Global Expo 2025
Top Stories
Truth about stampede will come out soon, says actor Vijay. PTI JSP JSP ROH
In first message since deadly Karur stampede, Vijay says 'truth will come out soon'
Bihar SIR
Bihar SIR: Election Commission releases final electoral roll ahead of assembly election
Avika Gor Milind Chandwani first wedding photos
EntertainmentBalika Vadhu actress Avika Gor marries Milind Chandwani on national TV: See first photos
Vijay
EntertainmentVijay's Karur rally stampede: The problem of star worship and celebrity obsession is at the heart of the tragedy
Although no action was taken on the spot due to the late hour, instructions were later issued to the Madhav Nagar police to initiate legal proceedings against the man (Image source: @tyagivinit/X)
Trending‘Cancel his licence’: MP man 'dangles' his 9-year-old son outside moving car for ‘fun’, apologises later
Indian woman gets fired in 2 days after relocating to Munich for internship
TrendingIndian woman relocates to Munich for internship, gets fired in just 2 days; shares experience on Instagram: ‘The mental toll it takes on you’
India Women vs Sri Lanka Women Live: India start their World Cup campaign in Colombo against the co-hosts.
SportsIndia-W vs Sri Lanka-W Live Cricket Score, ICC Women's World Cup 2025: IND to bat first as SL win toss
Suryakumar
Sports'Trophy leke bhaag gaye woh': Suryakumar Yadav on the bizarre Asia Cup award presentation
By treating cricket as war, India and Pakistan do the game a disservice
OpinionBy treating cricket as war, India and Pakistan do the game a disservice
Indian Ocean
India wins second mineral exploration contract in the Indian Ocean: What is this, why it matters
Parmeet Sethi
LifestyleParmeet Sethi shares health tip with Yogita Bihani: 'Jab bhi koi salad ho...'
A hydrogen fuel cell car refueling - quick like petrol, but clean like renewables. (Image: FreePik)
TechnologyHydrogen revolution: How the clean fuel could power our future
Advertisement
Must Read
SportsIndia-W vs Sri Lanka-W Live Cricket Score, ICC Women's World Cup 2025: IND to bat first as SL win toss
India Women vs Sri Lanka Women Live: India start their World Cup campaign in Colombo against the co-hosts.
Sports'Trophy leke bhaag gaye woh': Suryakumar Yadav on the bizarre Asia Cup award presentation
Suryakumar
SportsSuryakumar Yadav interview: 'It was very important to take a stand (against Pakistan)... Everyone in the team thought the same'
Suryakumar
TechnologyHydrogen revolution: How the clean fuel could power our future
A hydrogen fuel cell car refueling - quick like petrol, but clean like renewables. (Image: FreePik)
TechnologyiPhone 17 review: Apple finally brings Pro-level power to its regular phone
Sage-green iPhone 17 shown outdoors, highlighting its sleek dual-camera design and pastel finish. (Image: Bijin Jose/The Indian Express)
TechnologyChatGPT unveils ‘Instant Checkout’ feature, simplifying purchases within chats
OpenAI mentioned in a blog post that the product outcomes it presents are “natural and unsponsored, ranked solely on user relevance,” and it plans to impose a “small fee” on merchants for completed purchases.(Express Photo)
LifestyleParmeet Sethi shares health tip with Yogita Bihani: 'Jab bhi koi salad ho...'
Parmeet Sethi
Advertisement
Buzzing Now
Trending‘Cancel his licence’: MP man 'dangles' his 9-year-old son outside moving car for ‘fun’, apologises later
Although no action was taken on the spot due to the late hour, instructions were later issued to the Madhav Nagar police to initiate legal proceedings against the man (Image source: @tyagivinit/X)
TrendingIndian woman relocates to Munich for internship, gets fired in just 2 days; shares experience on Instagram: ‘The mental toll it takes on you’
Indian woman gets fired in 2 days after relocating to Munich for internship
Trending‘When you don’t have infrastructure’: Bihar teacher conducts mock test on Ganga river bank, video sparks debate
Several social media users backed the teacher, calling it an "innovative" way of learning for students (Image source: @iAnkurSingh/X)
Trending‘Giving bad name to our country’: Author slams fellow Indians for talking loudly on phone in premium lounge at Nairobi airport
A recent incident captures a scene from Nairobi Airport, Kenya, showing two Indians talking loudly on their respective mobile phones at the premium lounge (Image source: @TopDriverIndia/X)
Trending‘Welcome to pothole city’: Bengaluru infra in spotlight again after ‘repaired’ road crumbles in 48 hours, sparks outrage
Bengaluru repaired road crumbles in 48 hours
Advertisement