K Raheja-promoted hypermarket chain HyperCity,though bullish on its current model of business,is focusing on expanding its private labels this year,that will help the company up sales and boost margins,a top company official has said. The company,expecting to break-even by FY 13,hopes to add more private brands to its portfolio and have at least 17-18 stores by then,mostly in the tier I and II cities such as Mumbai,Bangalore,Hyderabad and Ludhiana. "We are focusing on adding more private brands this year. This will definitely increase sales volumes and help us attain better margins. We will have more brands in apparel and consumer goods as they always fetch good margins than the food and grocery items," HyperCity CEO Mark Ashman said.
