Essel Group's pre-paid payment solutions provider ItzCash plans a massive beef-up of its retail presence pan-India by opening 1-lakh more exclusive outlets under the brand name 'ItzCash World' and 30,000 franchisees over the next one year. "We plan to open another 1-lakh exclusive outlets under the brand name 'ItzCash World',besides adding another 30,000 franchisees by end-FY 12," ItzCash's Managing Director Naveen Surya said. "The retail sector is lucrative and rapidly-growing and we are ideally-positioned to tap its potential. People want to buy their daily essential needs and ItzCash Card will prove of great help to them," he said. At present,the company has 2.7-lakh exclusive outlets and about 50,000 franchisees and has tied-up with over 10,000 service-providers pan-India. Itz Cash has already tied-up with Anil Ambani's Reliance Energy through which customers can pay their bills through the card online at Itz Cash outlets. Similarly,it has also tied- up with the Municipal Corporation of Greater Mumbai (MCGM) for octroi collection. "Nowadays people are very busy-they have no time to even visit offices to pay their bills. Itz Cash is targeted at this segment and is the ideal solution for them," he said.
