Auto major Mahindra & Mahindra today launched an air-conditioned variant of its four-wheel drive jeep 'Thar' at a base price of Rs 6.75 lakh. The company,which had till now kept away from fitting the off-roader jeep with an AC,decided to install it after customer feedback,wherein people felt the need for the comfort of an AC,senior marketing vice-president,automotive division,Vivek Nayer told reporters here. The new model is priced at Rs 6.75 lakh and upwards,he said,adding the model is Bharat Stage IV-compliant. The company also announced the schedule for the second season of its branding and customer connect initiative called 'Mahindra Adventure' involving themed-drives and off-roading competitions,among others. A domestic initiative so far,this year's edition will also include a tri-nation drive passing through India,Bhutan and Nepal and also an event in South Africa.
