Maruti to launch limited edition of Ritz

The country's largest car maker Maruti Suzuki India today said it will launch a...

The country’s largest car maker Maruti Suzuki India today said it will launch a limited edition of its compact car Ritz tomorrow,which will cost about Rs 16,000 more from the existing version.

The firm will introduce about 5,000 units of the limited

edition,which is based on the current Vxi and Vdi versions,over the next three months in both petrol and diesel options.

The new variants of Ritz will be priced at Rs 4.52 lakh and Rs 5.31 lakh (ex-showroom,Delhi),as against the existing Rs 4.36 lakh and Rs 5.15 lakh for Vxi and Vdi versions,respectively.

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“Ritz has received very good demand from customers. I am confident that the new edition — Ritz Genus — will find great appreciation with customers,” Maruti Suzuki India Chief General Manager (Marketing) Shashank Srivastava said.

‘Ritz Genus’ will offer various new features such as key less entry,tilt steering and integrated music system.

Launched in May 2009,Ritz has clocked a total sales of over 86,400 units so far. The car is available in 1.2 litre petrol and 1.3 litre diesel options.

MSI has been introducing new options,including five CNG variants of its different models such as Alto and SX4,in order to strengthen its position in the Indian car market after its share dropped below 50 per cent this fiscal.