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Journalism of Courage
UT Techonoligies launches low cost auto modification package
Mumbai based UT Technologies ,an auto re-designing firm has launched a Rs 1 lakh starters package for redesigning small automobiles.
Small cars like Alto ,Santro ,Beat ,Getz etc can be redesigned beginning Rs 1 lakh . An interior redesigning could cost upward Rs50,000 . Competing in a market dominated by a high end service provider DC Chabaria ,UT Technologies ,is eyeing millions of small vechile owners who have aspiration to be distinct .
The company is in the process of setting up eight auto design studios in various parts of Mumbai ,preferably the suburbs where there is a larger concentration of small car owners . These studios measuring 800 to 2000 sq feet each would be high street shops complete with design suggestions,audio video demos ,concept presentations on LCDs and a bunch of qualified auto design consultants who would take a walk-in customer through impromptu design suggestions .
Says Managing Director of UT Techonologies , we want to tap the bottom end of the auto owners . Someone who has bought a Rs 3 lakh car and aspires to stand out in his neighbourhood and wont mind spending another lakh and a half is our customer . Currently ,he has no where to go to redesign his vechile because there no other auto remodification company in this price space in India,yet.
