Play Your Music Day

Continuing with the trend of pioneering the music radio space in India,94.3 Radio One and brand ambassadors Shankar-Ehsaan-Loy launched Play Your Music Day on July 7...

Continuing with the trend of pioneering the music radio space in India,94.3 Radio One and brand ambassadors Shankar-Ehsaan-Loy launched Play Your Music Day on July 7 at a Mumbai 5-star. A total of 1000 listeners will be chosen across seven cities every month to come to the stations and play their favourite songs. This is the first time that an FM station has opened its doors to the music-loving public to take control of the music airwaves.

Shankar-Ehsaan-Loy took control of 94.3 Radio One to play 13 songs live and unplugged on the launch day and the anthem they composed,Aao apna gaana bajaao,come and play your song. was performed by the entire team of 94.3 Radio One.
The anthem song captures the essence that every person has a favourite song; something they dance to,dream to,wake up with,something that defines them. This is their chance to reveal themselves to the world through the songs they love, said the music makers.

The 1000 listeners who come to the station will have the opportunity to share the music space with movie stars,cricketers and famous musicians,all of whom will also play their favourite music. The first of these will air on July 23 from 8 am to 9 pm. There will also be exciting contests,where these lucky listeners will get to win exciting prizes.

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Vineet Singh Hukmani,Managing Director,94.3 Radio One,said: This is what a specialist does versus a generalist. We will continue to break new ground in the music space on air and off air and involve listeners and artistes at a scale that has never been achieved before in the music broadcast space in India. Everyone at Radio One feels passionate about music; many who work here are talented musicians themselves,unlike other stations where the connect with music is a very superficial one. We also dont discriminate between film and non-film music. Good music is good music! The era of generic radio is over! It is time to specialise,focus and excel!

The 94.3 Radio One has pioneered the spirit and passion for music and is the only music specialist in the radio space in India. It has lived up to its brand promise of Maximum music. Maximum choice. It was the first to launch 13 songs per hour which is more than any radio station that average less than 9 songs an hour. It was the first station that does not repeat songs in a single day as compared to other players which even repeat the same song more than 10 times a day. It is also the first station that has celebrated the contribution of composers,singers and lyricists and connects them with their fans in every hour,every day of every year. Launched in June 2006,94.3 Radio One is a joint venture of BBC Worldwide and Mid-Day Multimedia and has seven stations operating in Delhi,Mumbai,Bengaluru,Chennai,Pune,Ahmedabad and Kolkata.