Project Aloft Star solicits Indian entries

In the first-ever musical artiste discovery programme created by a hotel brand is launching Project Aloft Star

In the first-ever musical artiste discovery programme created by a hotel brand,Aloft Hotels,Starwood Hotels & Resorts Worldwide,Inc.s new destination sensation,is launching Project Aloft Star a competition whose champion will get to kick off the main stage at Live In The Vineyard in November alongside stars like LITV Alumni artistes such as VV Brown,Lily Allen,Jason Mraz or Collective Soul.

Live in the Vineyard is a birennial,three-day music,wine and food festival in Californias Napa Valley presented by Aloft Hotels. The winning artiste or band from Project Aloft Star will also have the opportunity to rock Aloft hotels throughout the United States as part of an Aloft-sponsored tour..

Launched on June 25,Project Aloft Star solicits artiste music videos via a contest conducted on Facebook (Facebook.com/AloftHotels,RockOut &Win tab). Aspiring Aloft Stars will submit a video of an acoustic performance of original material. The top three bands will be chosen based on a combination of votes from Facebook fans,Aloft guests,and Live In the Vineyard artistes. The first round of voting will take place during the submission period,from June 25 to August 13. After the top three vote-getters are determined,a second round of votes will happen from August 25 to September 15.

The final winning act will then be announced on September 20,and will go on to play at the Live in the Vineyard concert the weekend of November 13 alongside other up-and-coming acts and before some of the music industrys top moguls. The musical victors will also have the chance to hit the road on an Aloft tour to five Aloft properties across the U.S. Project Aloft Star is just the latest musical riff from Aloft. Aloft properties also serve as concert venues for Live in the Vineyard artistes events,throughout the year. Previous Live in the Vineyard artistes include Macy Gray,Colbie Caillat,Train and Melissa Etheridge.