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This is an archive article published on June 4, 2011

Rumours on P&G-Unilever takeover offer make waves

Rumours that Procter & Gamble could make a mega offer for Unilever continued to make the rounds on major financial markets across the world.

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Rumours that Procter & Gamble (P&G) could make a mega offer for Unilever continued to make the rounds on major financial markets across the world on Friday. The latest rumour follows speculation earlier this year that Unilever was eyeing Colgate of the US.

There are “wild rumours from across the pond that Procter & Gamble could be lining up a mega 38 billion or 30 a share break-up bid for one of its biggest rivals (Unilever),” British publication Daily Mail said.

Unilever shares rose 15p to 1,973p on the London Stock Exchange on Friday.

Both Unilever and P&G officials refused to comment on “wild market speculation”.

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“As sceptics quickly said that anti-trust authorities would not take kindly to such a deal,they heard whispers that P&G has apparently already lined up buyers for parts of Unilever it does not want or would have to sell to placate competition authorities,” it noted. Both P&G and Unilever have significant presence in the fast-growing Indian FMCG market.

The publication said that P&G’s last major corporate deal was the 1.4 billion sale of its Pringles crisps business to Diamond Foods.

“Unilever’s last big purchase was the 2.3 billion acquisition of Alberto Culver,the company behind the likes of VO5,Tresemme and Simple,” the report added.

Rumours were rife earlier in the year that Unilever — whose brands include Lipton tea,Vaseline,Lux and Domestos — was about to launch a £34 billion bid for Colgate. That would help double its sales from £40 billion to £80 billion and help accelerate the portfolio shift to personal care,consolidate its emerging markets strength and provide scale in the US.

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“Cincinnati-based Procter & Gamble,makers of dozens of household staples including Pampers nappies and Fairy washing liquid,is therefore keen to pounce on Unilever before its chief executive Paul Polman can splash any more cash,” the UK paper said.

Meanwhile,both Hindustan Unilever — the Indian arm of Unilever of the UK — and Procter & Gamble closed marginally lower on Indian stock exchanges on Friday. HUL which shot up on Thursday closed 0.81 per cent lower at Rs 318.30,P&G closed ended 0.21 per cent down at Rs 2,000 on the Bombay Stock Exchange.

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