Sonam Kapoor is new brand ambassador of Spice

Spice announced appointment of Sonam Kapoor as its brand new face across the mobility biz.

Spice announced the appointment of Sonam Kapoor as its brand new face across the mobility businesses including mobile handsets,mobile retail and value added services. The association with the actress will be effective from immediate effect.

Sonam Kapoor started her career as an assistant director to Sanjay Leela Bhansali during the making of the film Black. She is one of the brightest emerging stars of the Indian Film Industry with successful movies like Saawariya and Delhi 6 to her credit.

Speaking on the appointment of Sonam Kapoor as the new face of brand Spice, Vivek Bali,Group President,Global Branding & Marketing,Spice said,We are very happy to associate with a talented and versatile actress like Sonam. I am confident that our association with Sonam will establish a strong connect with our brand attributes. I welcome her to the Spice family,and look forward to a long and successful association.

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Speaking on the occasion,Kunal Ahooja,Director & CEO,Spice Mobiles said,We are quite delighted to associate with a vivacious actress such as Sonam Kapoor,who I feel is the perfect fit for a strong,energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam.

Speaking in the same vein,Sonam Kapoor added said,I have always been particular about the brands that I am associated with. I am happy to be associated with them.