Taking Wings

A strategic consulting company,Deep Red Ink helps businesses build strong communities through better listening,communication and responsible action.

S V Sashank

My Gameplan

A strategic consulting company,Deep Red Ink helps businesses build strong communities through better listening,communication and responsible action. Our consulting methodology is deeply rooted in ancient Indian and world wisdom like Yoga,Tao,Buddhism etc. and also new world insights from personal development,communication,psychology,leadership and organisational development. Our current operations can be categorised into three work-streams: consulting assignments,design and development of communication media,and execution of communication campaigns. We are also working on developing internet based products likely to be launched by the end of the year.

The best advice I got…

Not to undermine myself – someone told me that I’m a better entrepreneur than I know I am.

The defining moment

Story continues below this ad

When Santhan,one of the founding partners at Deep Red Ink,said “Whatever you do,I wish that we do it together”. We then went on to merge one of my start-ups with Deep Red Ink and started doing larger things together.

What keeps me awake at night

We are growing in several ways and we have more work than we can sometimes handle. But if we enjoy the journey,we are bound to end up at the right destination!

I thought I would give up

As a 21-year old management consultant,it was extremely difficult for me to hire a team that would enable me to scale-up my first start-up. I thought hard about quitting the management but decided to persist and give it more time. And ultimately I went on to meet a team that I am extremely excited to be working with.

My word of advice for others…

Entrepreneurship is not about business,about markets,about ideas nor about being a billionaire. Its about living your highest potential – a life in which you follow your heart. Before you pay attention to finance,market size,product design,business model,pay attention to what you do best. Before you begin to guess what the market may accept,look for what you are passionate about doing. When you honour your calling,the start-up will emerge from there