Yahoo! most popular website in December, reveals study

NEW YORK, Jan 12: More Internet users surfed to Yahoo! Inc's site than any other single Web location in December, according to a report by I...

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NEW YORK, Jan 12: More Internet users surfed to Yahoo! Inc’s site than any other single Web location in December, according to a report by Internet research firm — Relevant Knowledge Inc. More than 16.7 million "unique" users travelled last month to yahoo.com, where they accessed Yahoo!’s search engine, news, personal E-mail and other products.

Sites operated by software companies Netscape Communications Corp and Microsoft Corp were the second and third most trafficked, the study said, with 13.5 million and 10.5 million unique visitors, respectively.

The report — Top 25 DOT.com Domains — said it counts "unique visitors," or individuals who may travel to a site, or hit it, rather than the aggregate hits, so as to more accurately measure Internet traffic.

Yahoo!, Netscape and Microsoft, in that order, were also the top ranked sites in November, Relevant Knowledge said. Yahoo’s system of sites, which includes multiple domains that fall under the Yahoo! brand on the Internet, was also the most popular in December, it revealed. Relevant knowledge also found that Walt Disney Co’s Sportzone had web’s highest concentration of male visitors, which reflects the appeal of that niche site to a specific target audience. Internet bookseller Barnes & Noble Inc’s site had the highest concentration of female visitors.