Prime Minister Narendra Modi on Saturday would launch a membership drive in Madhya Pradesh by releasing a toll-free number in a bid to increase the party base in the state.
A call to the toll-free number would be considered as the nod for joining the saffron party.
BJP president Amit Shah on Friday said the party has planned to increase existing membership by four times by setting targets for different units. In Madhya Pradesh, the saffron party has set a target of two crore members.
Shah was in Bhopal to address a party function ahead of local body elections. He said the membership drive would focus on areas where the party is weak or has no organisational base.
Praising MP Chief Minister Shivraj Singh Chouhan, the BJP chief said the state had presented an example of coordination between the government and the organisation (sangathan).


