Generative AI is a rapidly evolving field, where every major tech company is either launching new products – or harnessing the technology to enhance employee productivity. Google has also joined the fray with its own AI chatbot Bard, which competes with Bing Chat and ChatGPT. Released in over 180 countries already, Google’s chatbot comes with a set of features that overshadow OpenAI’s creation. In this article, we show you how you can use those features to get things done. Google Bard for marketing Unlike ChatGPT’s free version, whose knowledge base is limited to the events that happened until 2021, Bard is capable of browsing the internet and serving information on current events. This opens up a range of use cases that weren’t previously possible. One of them is for marketing. You can use Bard to develop product strategies targeting specific demographics, create content marketing campaigns, and analyse the success of competitors, among other things. Just take a look at the prompts we’ve listed below. Formulate a [product launch] plan for [specific product] aimed at [demographic]. Produce a [content marketing] strategy for [industry] with an emphasis on [niche market]. Devise an [SEO] plan for a [type of business] in the [location]. Create a [social media] ad campaign for [product/service] focused on [audience segment]. Evaluate the performance of [competitor]’s [marketing campaign] and recommend improvements. Google Bard for business management Managing a business can be difficult, especially during the initial days when you’re short-staffed, so Google Bard can take over some of those tasks so that you can focus on things that matter. Use the following prompts to streamline your business processes. Design a [type of startup] [business model] for the [industry]. Evaluate the [SWOT] of [company] and propose [strategic initiatives]. Project the [financial forecast] of [business] for the [next 5 years]. Discover [growth opportunities] for [company] in the [industry]. Prepare a [risk management] plan for [business] in the [specific industry]. Describe a [change management] process for [company] undergoing [organisational change]. Recommend [cost reduction] strategies for [business] facing [financial challenges]. Examine the [competitive landscape] of [company] in the [industry]. Formulate a [merger and acquisition] strategy for [company] looking to expand. Establish a [corporate social responsibility] plan for [company] in the [industry]. Google Bard for content creation Bard is reportedly better at answering questions in a more informative manner when compared to GPT-based offerings like ChatGPT and Bing Chat. Users can either use the bot to generate creative content from scratch or to improve their existing content using Bard’s suggested revisions, enhancements, or alternatives. Draft a [blog post] that showcases the advantages of [specific product/service] for [target audience]. Produce a [whitepaper] that covers the [topic] for [industry professionals]. Compose a [press release] that reveals [company news] for [media outlets]. Record a [podcast episode] that explores the [topic] with [industry expert]. Design a [social media content plan] for [brand] that reaches [audience segment]. Write an [email newsletter] for [company] to connect with [customer base]. Google Bard for education Google Bard can serve as a powerful tool to enhance education in various ways, helping teachers manage their classrooms more efficiently and students complete their assignments more comprehensively yet in a shorter time span. Below are some of the prompts that people in the education industry can use. Design a [professional development] program for [industry] [educators]. Find [technology tools] that can improve [learning experience] in [subject area]. Formulate a [student engagement] method for [remote learning] settings. Construct a [lesson plan] on [specific topic] in [subject area]. Develop a [classroom management] technique for [grade level] in a [diverse learning environment]. Propose a [project-based learning] task for [grade level] students. Devise a [parent communication] strategy for a [type of school] that addresses [specific issue]. Recommend [assessment methods] to measure [student learning] in [subject area]. Google Bard for fun Work aside, Google Bard can also serve as a fun pastime where you can interact with it as a ‘friend’ or get it to generate limitless fun activities for you. Develop a [trivia quiz] on the topic of [specific subject]. Create a [word puzzle] with a theme of [specific topic]. Create a [party game] for [specific age group] with a focus on [teamwork]. Suggest [creative prompts] for a [writing/drawing/painting] challenge. Create a [choose-your-own-adventure] story set in [specific environment]. Create a [brain-teaser] focused on [logic/math/language] for [specific age group]. List [hobbies] for individuals interested in [specific interest or skill]. Of course, these prompts only scratch the surface and are only meant to give you an idea of the things you can use Bard for. Feel free to customise them according to your needs and specify your needs in a more elaborate manner. After all, the more detailed your prompts are, the better chances you have at making Bard understand exactly what you want.
