Find out how big names in the industry like Uber, Adobe, Microsoft, and Swiggy are changing with generative AI. (Express image)
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Generative AI is all the rage these days and some of the most popular apps on your phone are already undergoing transformations to make better use of the technology. Even though it’s still a bit rough around the edges and has the tendency to muddle up facts, the benefits cannot be overlooked. And tech companies indeed aren’t overlooking: the past couple of weeks have been rather busy for the world of artificial intelligence, with big names in the industry like Uber, Adobe, Microsoft, and Swiggy announcing new features and products. Let’s explore.
YouTube
Generative AI has many potential applications and benefits for video creation and is already being employed by content creators and the like. However, YouTube has a different application of the technology in mind. The company recently announced AI-generated summaries for videos, intended to help users pick the most compelling videos to watch by providing concise overviews through them. These AI-generated summaries were introduced on Monday, but their availability is currently limited to a select number of videos and is exclusively accessible in English.
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Uber, the popular ride-hailing app, is joining the AI chatbot revolution with the development of its own AI chatbot that will be integrated into its app. According to Bloomberg, Uber’s CEO, Dara Khosrowshahi, revealed that the platform is “working on it right now”, but did not specify when the chatbot will be launched and what its functions will be. However, it’s safe to assume that the chatbot will help enhance customer service and marketing, and automate certain tasks.
Adobe’s Generative Expand feature on Photoshop can help change aspect ratio of images non-destructively. (Image: Adobe)
Adobe’s Firefly, a generative AI system, has been integrated into Photoshop since May, offering the Generative Fill feature. This feature allows users to manipulate images non-destructively by adding, expanding, or removing content with simple text prompts. Now, Adobe has introduced the Generative Expand feature, which is like the inverse of Generative Fill. With this feature, users can easily enlarge and resize any image using the Crop tool. The empty space is then filled with AI-generated content that matches the original image seamlessly. Users can also use text prompts to specify the type of content they want to add to the enlarged image, such as “add a mountain range” or “add a blue sky”.
Pearson
Pearson Plc, the education publisher, will use generative AI to enhance its online higher education platform for the new academic year. The company announced on Monday that its online textbook and assessment platforms, Pearson+ and Mastering, will offer real-time personalised support for students on some titles, using AI and its own intellectual property and data sets. CEO Andy Bird said the AI tools would not just give students easy answers, but tailor the learning experience to their needs. Some of the AI features are: “On a Tight Schedule”, which summarises learning videos for busy students, and an AI tutor that helps students solve complex problems by asking guiding questions.
LinkedIn
LinkedIn is expanding the use of generative AI on its platform. The company is testing a feature that lets users write posts with AI assistance. Users can enter a brief summary of their main idea, and the AI will create a draft that they can edit and share with their network. This feature aims to help users express their thoughts on the platform more easily and quickly.
The addition joins the many generative AI-powered features added to the platform over the past few months, which now includes tools to help users create and improve their profiles, resumes, and cover letters. Additionally, a report suggested that LinkedIn is working on an AI coach that can teach people how to apply for jobs, among other things.
Swiggy says that the feature is powered by an LLM that can understand your culinary preferences. (Image: Swiggy)
Swiggy, the food delivery app, has recently revealed its plans to introduce a neural search feature that will make finding food a breeze. The feature, which appears to be integrated into the existing search function on the app’s home screen, will use generative AI to comprehend highly specific food-related terms and queries. For instance, if you search for “ice creams for diabetic patients”, instead of getting random ice cream outlets, you will get intelligent suggestions for sugar-free ice cream. Swiggy says that the feature is powered by a Large Language Model (LLM) that can understand your culinary preferences and needs. The platform is also working with a third party to develop a chatbot based on GPT-4 to answer customer queries.
Bing
Bing Chat is an AI-powered chat tool that lets you converse with a friendly and intelligent assistant. However, the tool may not be suitable for businesses that handle sensitive or proprietary information, as it may store and share your inputs with Bing. That’s why Microsoft has launched a new version of Bing Chat that gives you more privacy. Bing Chat Enterprise is a preview feature that comes with some Microsoft 365 plans at no extra charge. You can use it from any device that supports Bing Chat, such as Bing Chat and the Microsoft Edge sidebar. Microsoft guarantees that your conversations are secure and private, so enterprises can chat with confidence, knowing that their data is not saved or used to improve AI models.
Zohaib is a tech enthusiast and a journalist who covers the latest trends and innovations at The Indian Express's Tech Desk. A graduate in Computer Applications, he firmly believes that technology exists to serve us and not the other way around. He is fascinated by artificial intelligence and all kinds of gizmos, and enjoys writing about how they impact our lives and society. After a day's work, he winds down by putting on the latest sci-fi flick. • Experience: 3 years • Education: Bachelor in Computer Applications • Previous experience: Android Police, Gizmochina • Social: Instagram, Twitter, LinkedIn ... Read More