Open Network for Digital Commerce, commonly known as ONDC, is all set to gain generative AI capabilities. Google Cloud, at its Born Digital Summit in Bengaluru, demonstrated how this new capability will benefit both buyers and sellers in India. At the summit, Bikram Singh Bedi, Managing Director of Google Cloud India, said, "Our mission is to accelerate every organisation's ability to digitally transform themselves and help them solve complex business problems." Google Cloud has currently partnered with companies like Flipkart, Reliance, Tata, Adani, Apollo, and ONDC in India. Google Cloud's Duet AI-powered ONDC seller app will allow businesses to generate images, descriptions, and more with just a few clicks to improve the visibility of their products. What makes this unique is the fact that a seller can input context in one language, which will then be automatically translated to English using Google's AI, and depending on the buyer's requirements, the same information will be translated into another language. During the demonstration, Google showcased a scenario where the seller inputs in Tamil and generates a description in English along with relevant images. The same information is also automatically translated into Hindi or any other language of choice for the buyer to bridge the language barrier between the two. This technology will help non-tech-savvy sellers create compelling product catalogues with simple steps to enhance product discoverability. Google also highlighted that all the images generated using its AI will be watermarked, and these images cannot be copyrighted. This feature is expected to roll out in the coming days. Similarly, Apollo Hospitals is already leveraging Google Cloud's AI capability to boost healthcare access in India. Apollo, in collaboration, has built a Clinical Intelligence Engine (CIE) using Vertex AI and generative AI models, which enables doctors to take the best action during consultations. Based on the CIE, Apollo has built a solution called AskApollo, designed using real-world clinical data points to help patients navigate through the various care services, and the company is also considering incorporating the Med-PaLM 2 large language model (LLM) in the coming days.
