Microsoft Bing gets AI powered search results: Here’s how it’s different from Google’s AI Overview feature
Unlike Google, Bing's AI powered search results are displayed in a dynamically created web page with traditional search results on the right side of the page.
The AI generated search results are currently visible to a handful of users. (Image Source: Microsoft)
After Google, Microsoft is now adding generative AI-powered search results to Bing. The tech giant said that these AI-powered answers will be visible alongside traditional search results.
In a recent blog post, Microsoft said that Bing’s generative search feature combines “the power of generative AI and large language models (LLMs) with the search results page” to create a “bespoke and dynamic response to a user’s query.” For example, if you search for “What is a spaghetti western”, Bing will show an AI-generated experience with details like the film’s subgenre, history and origins, some top examples and more. Alongside the AI-generated answer,
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Bing will also offer links to sources from which the information has been summarised. On the left side, you will see a document index with various sections, while the sources from where the information was summarised are shown just below the AI-generated answer, below which you will see sections related to the query.
Unlike Google’s AI Overviews feature, which displays traditional search queries below the AI-generated summary, Bing will show normal search results in the right half of the screen.
Bing displays AI-generated search results on the left side of the screen. (Image Source: Microsoft)
However, these new generative AI search results are only available to a handful of users at the moment. Microsoft said that they are “slowly rolling this out and will take our time, garner feedback, test and learn and work to create a great experience before making this more broadly available.”
As AI scraps more and more content available on the internet, it is likely that websites who free content will run out of traffic as everyone will stick to these AI-generated search results. Microsoft seems to be aware of the issue and said they are “continuing to look closely at how generative search impacts traffic to publishers.”
In the last few months, search engines like Google and Arc Search have been experimenting with AI-powered search results, but these experiments have gone wrong with Google AI Overviews suggesting users to put glue on a pizza and Arc Search results claiming that if you cut your toes, they will eventually grow back. Since then, Google has significantly scaled back the AI Overview feature and said that it is manually removing wrong answers.
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