Sora is not capable of generating full-length films, however, it has triggered a debate. (Express Image/Freepik)
The preview of Sora alone was enough to send many filmmakers around the world into a tizzy. Earlier this month, Sam Altman’s OpenAI showcased its latest text-to-video model, Sora. The new AI model is capable of creating one-minute long HD videos from prompts in natural language. As we know the model is not in the public domain yet, but OpenAI has shared some stunning videos that make many question the future of filmmaking.
Prominent actor, filmmaker and studio owner, Tyler Perry, seems to be among those who are apprehensive about Sora’s impeccable cinematic output. According to a report in The Hollywood Reporter, Perry has reportedly put his ambitious $800 million studio expansion plan on hold after seeing Sora’s capabilities. The filmmaker also raised alarm about the potential impact of the technology.
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“Being told that it can do all of these things is one thing, but actually seeing the capabilities, it was mind-blowing,” Perry was quoted as saying by the outlet. Reportedly, Perry had been planning to have a massive expansion of his studio in Atlanta. This could have had 12 soundstages across 330-acres. It seems, his plans will not take off now, especially after Sora made waves on the internet.
Can Sora kill filmmaking?
The OpenAI model is capable of churning out trailer-quality videos with just a few words as prompt. While this may be seen as a threat, there are many filmmakers and members in the AI community who see Sora as a huge leap forward and a significant step for generative AI. Videos generated by Sora are consistent with characters, backgrounds, and motions with detailed settings and multiple cameras.
It is important to remember that Sora is not capable of creating full-length feature films. The idea that something like Sora will spell doom for television and film industries, as of now, is unfounded. For now, technology has to evolve significantly before it lets anyone and everyone become directors with the help of prompts. This could be a giant leap in technology. Based on reports, experts have been suggesting that there is no need to worry as the integration of AI may help optimise certain industries, bring in more innovative talents, and may ring in new possibilities for film and television industries around the world.
As a craft, film production requires the combination of the emotional experiences and individual anecdotes. It is a collaboration of numerous directors, screenwriters, actors and various other artists. A film is achieved by the combined efforts of various parties. Sora or any other AI model, at this stage, is incapable of imitating this kind of collaborative creative endeavours.
OpenAI’s new model may seem to signal change in the existing norms of production, and may even impact some jobs. However, just like the invention of photography did not replace painting or printing took over literature, Sora will improve over time with updates and upgrades. However, it may not threaten filmmaking as creativity which is unique to humans is at the centre of it.
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