Premium

Japan’s Nintendo fans test Switch 2 ahead of launch amid tariff worries

Nintendo gave fans an early chance to try the highly anticipated Switch 2 near Tokyo, but looming tariff concerns could mean higher prices when the console officially launches.

An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (File Photo: REUTERS/Kim Kyung-Hoon)An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (File Photo: REUTERS/Kim Kyung-Hoon)

Nintendo fans were given a chance to try out the company’s new Switch 2 gaming device at an event near Tokyo on Saturday, ahead of a release that some worry could be overshadowed by tariffs driving up prices.

short article insert “Since Mr. Trump became president tariffs have gone up tariffs so I am concerned about a price hike not just for the game console but for accessories too,” said Hidenori Tanaka, 55, a real estate company employee, who attended the event.

Consumers around the world could face higher prices for electronic devices as tariffs imposed by the U.S. President Donald Trump’s administration on trading partners including China raise costs for companies operating global supply chains. While Trump has rolled back some tariffs, the threat of a damaging trade war still looms.

Story continues below this ad

Gamers at the pre-launch event began lining up outside the Makuhari Messe convention centre near Tokyo from mid-morning to play Mario Kart World, Donkey Kong Bonanza, and other titles on the Switch 2.

Despite the possibility of higher prices, there are early indicators of robust consumer demand for the successor to the Switch, which has sold more than 150 million units since 2017 and transformed Nintendo’s fortunes.

The Kyoto-based gaming company said on Wednesday it had received 2.2 million applications in the lottery for Switch 2 in Japan and could not fulfil all the demand.

“Honestly, I didn’t think I had a shot. Everyone on social media was saying they missed out, so I figured I would too,” said Hyuma Hashiguchi, 28, who won the lottery to be among the first to buy the Switch 2.

Story continues below this ad

Nintendo is holding hands-on events around the world including in New York, Berlin and Hong Kong.

The Switch 2 will sell for 49,980 yen ($350) for a Japanese-language-only version. In the United States, Nintendo initially paused pre-orders due to tariff concerns but later said it would maintain pricing at $449.99. ($1 = 143.6700 yen)

Technology on smartphone reviews, in-depth reports on privacy and security, AI, and more. We aim to simplify the most complex developments and make them succinct and accessible for tech enthusiasts and all readers. Stay updated with our daily news stories, monthly gadget roundups, and special reports and features that explore the vast possibilities of AI, consumer tech, quantum computing, etc.on smartphone reviews, in-depth reports on privacy and security, AI, and more. We aim to simplify the most complex developments and make them succinct and accessible for tech enthusiasts and all readers. Stay updated with our daily news stories, monthly gadget roundups, and special reports and features that explore the vast possibilities of AI, consumer tech, quantum computing, etc.

Latest Comment
Post Comment
Read Comments