As technology becomes increasingly intertwined with our daily lives, a new survey reveals that many tech products are failing to resonate with a crucial segment of consumers - women. The findings, released by research firm Techarc on the eve of International Women's Day, suggest that tech companies have room for improvement in catering to the unique needs and preferences of their female customers. The nationwide survey, which polled 1,150 women across metro and non-metro areas, offers valuable insights into how women perceive and interact with various tech devices. Among the key findings, the survey revealed that while women appreciate the color options, designs, and form factors (particularly flip phones) available in the smartphone market, they crave deeper personalization and customization capabilities that can adapt to their moods and preferences. Similarly, in the wearables category, the smart ring is generating growing interest, while bulky smartwatch dials are a turn-off for many women. Laptops emerged as a category where women feel severely underserved, with a lack of feminine designs and lightweight options in the mass market. As women's participation in professional and academic pursuits increases, their demand for more suitable laptop options is likely to grow. Interestingly, the survey found that most women do not find Smart TVs appealing or user-friendly, perceiving them as complicated devices to operate. Additionally, there appears to be a significant awareness gap regarding the smart features of home appliances, with women largely unaware of the connectivity and intelligence capabilities of devices they primarily use, such as ovens, refrigerators, and washing machines. Looking ahead, Kawoosa believes that the smart tech ecosystem must collaborate more effectively to create products with women in mind. Women are increasingly becoming consumers and primary users of these smart devices, whether at home, on-the-go, or in the workplace, the study adds. Therefore, they expect personalization, choice, and portability among key things being offered by these devices. “The smart tech ecosystem needs to leverage AI and other such technologies at both the cosmetic layer as well as fundamental changes in the overall value proposition. The designs, colours, materials, and applications that go in these devices need to meet the changing expectations of women,” Faisal Kawoosa, Techarc founder, stated.
